Role: Graphic and Web Designer
Urbn Leaf is San Diego's best legal cannabis dispensary and delivery service. Each store features a high-end, comfortable atmosphere and professional attitude that invites inquiry, discovery and conversation.
Packaging
I designed labels that adhered to stringent regulatory requirements while maintaining an elegant and sophisticated aesthetic. By striking the perfect balance between compliance and visual appeal, we achieved packaging that truly represented the Urbn Leaf brand.
In product photography, I meticulously captured each item, highlighting their unique qualities and ensuring that the visuals perfectly represented the exceptional nature of the CBD line. With a keen eye for detail and aesthetics, I curated visuals that showcased the products' premium quality and appeal to discerning customers.
Marketing
As part of the marketing team, I played a key role in generating compelling promotional materials for a diverse range of local and state events. These events included notable occasions like Bayked and Coachella. My responsibilities encompassed designing engaging materials for various platforms, including magazines, point-of-purchase (POP) displays, coupons, inserts, and more.
Web Design
A significant portion of my responsibilities at Urbn Leaf revolved around enhancing the online presence through web design and maintenance. This involved updating product photos and collaborating with a senior developer to seamlessly integrate the website catalog with the POS system utilized in our stores and delivery services.
