Role: Digital Designer
Hyph is a social media platform where anyone can make, share, and use original music however they like.
App Development
In 2023, we successfully launched the beta version of the Hyph app. To amplify our reach and engage with our target audience, we strategically collaborated with influential personalities, leveraging their platforms to connect with users who were eager to test the app and secure their desired usernames.
Marketing
I collaborated closely with the Hyph teams both in Europe and the US to craft captivating marketing collateral for use in official events. I conceptualized and created compelling pieces that effectively conveyed our brand's message and engaged our target audience.
Merchandise Design
I was responsible for designing merchandise pieces for our launch campaign, influencer partnerships, and promotional events held both in Europe and the US. These merchandise items served as powerful promotional tools, garnering attention and generating excitement around our launch campaign.
Branding and Web Design
Stemgine, the driving force behind Hyph's musical experience, represents the most comprehensive library of music stems. In 2023, I took charge of branding this groundbreaking project and spearheaded the complete development of its website, utilizing the powerful combination of Figma, Webflow, and motion graphics.
