Role: Producer and Graphic Designer

Think BIG started with CJ Wallace’s search to understand his responsibility to the legacy of his late father, Christopher George Latore Wallace, also known as The Notorious B.I.G.

Producer

Think Big, a prominent client of Flint Studio—a design agency based in Los Angeles where I served as a graphic designer—marked a pivotal point in my career. I took the opportunity to join as a full-time producer, embarking on a transformative journey from a designer to a producer, thanks to the guidance of exceptional mentors.

I played an important role in a small team, collaborating in business development and fundraising efforts. I spearheaded meetings with potential investors, ensuring seamless communication while managing both internal and external teams.

With a meticulous eye for detail, I facilitated the production process for a diverse range of events, partnerships, and media engagements, ensuring flawless execution and fostering positive outcomes.

First Product Launch

Our first product in the market was Frank White Creative Blend, made in collaboration with Lowell Farms. As part of the marketing campaign we created a 200 VIP personalized wooden boxes containing 3 packs of the limited edition blend and 1 metal ashtray. The boxes were given to top celebrities and influencers in Los Angeles area like Diddy, Rihanna, Jay-Z, and Miley Cirus.

Strategic Partnerships

I helped Think Big get media traction. Our work was featured in Rolling Stone, Forbes, Yahoo, and This Now, and we were invited as speakers and special guests to cannabis expositions on the East Coast, West Coast, Jamaica, and Colombia.

Audiovisual Production

I had the opportunity to document closely the process of CJ Wallace’s discovery and understanding of his father legacy. Some of the content we created has been published, but most of it is still confidential.

Apparel Design and Photography

We launched Frank White apparel as a sub brand of Think Big, focusing on street wear and collaboration with artists for purpose driven projects. I collaborated in the production process, finding vendors, samples, organizing photo and video productions, and setting up e-commerce platforms and CRM integrations.