Role: Co-Founder and Graphic Designer
Asylum is the first all-outdoor bouldering gym in San Diego. We are building a local community connecting sports and wellness with artists, musicians, and vendors.
Development and Funding
I played a pivotal role in the entire process of concept development, fundraising, and successful launch. To secure investments and establish strategic partnerships, I crafted compelling investment decks and effectively managed marketing campaigns and communications with investors, advisors, and corporate partners.
In April 2021, Asylum officially opened its doors to tremendous acclaim. Garnering extensive media attention from outlets like Forbes, Climb Magazine,Fox, and CBS we've made a significant impact in the industry.
Marketing
My role involves negotiating and executing partnerships with renowned sports brands, elite athletes, and local companies, enabling us to host an impressive array of events, competitions, workshops, and exciting giveaways.
Website, POS, and CRM
I undertook the design and implementation of seamless integrations between our website and the Point of Sale (POS) system. This streamlined the customer experience and enhanced operational efficiency. Additionally, I am proficient in managing Customer Relationship Management (CRM) integrations, allowing us to leverage valuable customer data for targeted marketing campaigns.
Photography
Apparel Design
In November 2022, I spearheaded the design and successful launch of our apparel line. I created a collection that embodies the brand's vision and combines it with elements of San Diego and the culture we’re part of. To ensure seamless distribution and accessibility, I made the line available for purchase online through a drop-shipping partner.
