Role: Digital Designer

OnSite is one of the largest wall companies in the United States and Canada. In 2023 I collaborated with their team to launch the Home Training Wall, a flexible tool for climbing at home.

Concept Development

Their previous imagery and website were outdated and didn’t add much value to the product. I decided to build the website with a more modern arrangement of elements, focusing on a cinematic look, elegant color palette, and keeping the B&W iconic color branding of OnSite.

Digital Assets

I created and edited product images and videos using Cinema 4D, After Effects, Photoshop and Premiere.

Website, Mobile, and SEO

I implemented all the web design, optimized responsive design for mobile browsing, and setting up basic SEO making this product come up in relevant pages.